U N A G I   S C O O T E R S
Redefining the future of
urban transportation
As co-founder of Unagi, I led the creation of the brand from the ground up. I designed the visual identity, comprehensive brand system, product packaging, marketing and event collateral, the ecommerce website, retail store interiors, the Unagi app, and the dashboard UX/UI. The work positioned Unagi as a sleek, premium electric scooter brand, redefining urban mobility with design-driven innovation. It delivered a connected, cohesive experience and established a consistent, high-impact presence across physical, digital, and experiential touchpoints.
Brand Identity • Brand System • Brand Strategy • Digital Product Design • Experiential Design • Product Design • Packaging • Marketing Collateral • Retail Design • Dashboard UX/UI
Team
Innovation thrives when talented minds come together. This project was shaped by a team whose creativity and collaboration brought every aspect of the Unagi brand experience to life.

Masood Bukhari: Design director & design lead • David Hyman: Strategy lead & retail design • Sydney Abrams: Marketing Lead • Sean Mclaughlin: Marketing design • Josh Rose: Creative producer • Todd Globe: Creative producer • Daniel Benhamo: Creative producer • Mike Orme: Digital product lead • Robert Merrill: Engineering lead • Yasin Dara: Mobile Engineering lead.
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