U N A G I   S C O O T E R S
Redefining the future of
urban transportation
As co-founder of Unagi, I led the creation of the brand from the ground up, designing the visual identity, brand system, product packaging, marketing collateral, ecommerce website, retail interiors, and the mobile app and dashboard UX/UI, delivering a seamless, connected experience across digital and physical touchpoints. The work positioned Unagi as a premium, design-driven electric scooter brand, improving usability and adoption while establishing a consistent, scalable, high-impact presence across mobile, web, retail, and experiential channels.
Brand Identity • Brand System • Brand Strategy • Digital Product Design • Experiential Design • Product Design • Packaging • Marketing Collateral • Retail Design • Dashboard UX/UI
Team
Innovation thrives when talented minds come together. This project was shaped by a team whose creativity and collaboration brought every aspect of the Unagi brand experience to life.

Masood Bukhari: Design director & design lead • David Hyman: Strategy lead & retail design • Sydney Abrams: Marketing lead • Sean Mclaughlin: Marketing design • Josh Rose: Creative producer • Todd Globe: Creative producer • Daniel Benhamo: Creative producer • Mike Orme: Digital product lead • Robert Merrill: Engineering lead • Yasin Dara: Mobile Engineering lead.
↑Back to Top