U N A G I S C O O T E R S
Redefining the future of
urban transportation
urban transportation
As cofounder of Unagi, I led the creation of the brand from the ground up, designing the visual identity, brand system, product packaging, marketing & event collateral, ecommerce website, retail interiors, the mobile app and dashboard UX/UI, delivering a seamless, connected experience across digital and physical touchpoints. The work positioned Unagi as a premium, design-driven electric scooter brand, improving usability and adoption while establishing a consistent, scalable, high-impact presence across mobile, web, retail, and experiential channels.
Brand Identity • Brand System • Brand Strategy • Digital Product Design • Experiential Design • Hardware Design • Packaging • Marketing & Event Collateral • Retail Design • Dashboard UX/UI
Team
Innovation thrives when talented minds come together. This project was shaped by a team whose creativity and collaboration brought every aspect of the Unagi brand experience to life.
Masood Bukhari: Design director & design lead • David Hyman: Strategy lead & retail design • Sydney Abrams: Marketing lead • Sean Mclaughlin: Marketing design • Josh Rose: Creative producer • Todd Globe: Creative producer • Daniel Benhamo: Creative producer • Mike Orme: Digital product lead • Robert Merrill: Engineering lead • Yasin Dara: Mobile Engineering lead
