P O N O M U S I C
Hear the difference
Collaborating closely with Neil Young, I designed the brand identity, guidelines, and business stationery for Pono Music, reflecting the platform’s premium, high-resolution audio experience. The cohesive visual system reinforced the brand’s positioning for discerning listeners and supported a successful Kickstarter campaign that raised US$6.2M in preorders, delivering a memorable, high-impact presence across digital and physical touchpoints.
Brand Identity • Brand System • Brand Strategy • Business Stationery
