P O N O M U S I C
Hear the difference
We spoke extensively with Neil Young to understand his vision behind Pono Music and its focus on high-resolution audio. We designed the brand identity, brand guidelines, and business stationery system, creating a cohesive visual and brand language that reflected the platform’s premium, immersive listening experience. Our work reinforced Pono Music’s positioning as a high-fidelity music platform for discerning listeners and supported the successful April 2014 Kickstarter campaign, which raised US$6.2M in preorders.
Brand Identity • Brand System • Brand Strategy • Business Stationery
