N I C K G R A H A M
Menswear reimagined
Partnering with Nick Graham, founder of Joe Boxer, I led the creation of his new menswear label, designing the brand identity, brand system, investor decks, initial clothing collections, textile designs, and branded retail collateral including hangtags and shopping bags. The cohesive system unified creative direction and product experience, capturing Graham’s blend of classic tailoring and playful innovation, establishing the brand as a striking new voice in contemporary menswear.
Brand Identity • Brand System • Brand Strategy • Textile Design • Retail Collateral • Packaging
