N I C K G R A H A M
Menswear reimagined
We partnered with Nick Graham, founder of Joe Boxer, to launch his new menswear label, blending heritage with playful innovation. We crafted investor pitch decks, brand identity and guidelines, and the initial clothing collections, including textile design and branded retail collateral such as hangtags and shopping bags. The cohesive system unified creative direction and product experience, capturing Graham’s mix of classic tailoring and whimsical details, and establishing the brand as a striking new voice in contemporary menswear.
Brand Identity • Brand System • Brand Strategy • Textile Design • Retail Collateral • Packaging
