E X C E L S P O R T S M A N A G E M E N T
Branding champions
We partnered with Excel Sports Management, a leading talent agency representing top athletes, coaches, and sports personalities in the NBA, NFL, and MLB. We created the brand identity, brand system, and sub-brands for select athletes including Derek Jeter, Isaiah Thomas, and Blake Griffin, for merchandising. Our work established a cohesive visual system that elevated both the agency and athlete brands, creating a polished, consistent presence across marketing, merchandising, and promotional touchpoints.
Brand Identity • Brand System • Brand Strategy
