E X C E L S P O R T S M A N A G E M E N T
Branding champions
I led the creation of Excel Sports Management’s brand identity and system, establishing a cohesive visual language across the agency while also developing brands for select athletes, including Derek Jeter, Isaiah Thomas, and Blake Griffin. The work created a unified merchandising presence, elevating both the agency and athlete brands while ensuring consistency and high-impact visibility across marketing and promotional touchpoints.
Brand Identity • Brand System • Brand Strategy
